This is getting better.   I've never used ClickOnce I use InstallAware even before getting into .NET/SF with my VFP application and so far I am very happy with the results, even using their auto-update feature with is very simple and easy to use.

What would you guys expect from SF in terms of "automating deployment"?

Also, I would vote to have the Licensing Management on a top priority since this would allow me to have more control over my installed applications at all customer levels.

Check....another vote for the licensing management tools